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6G Innovations: How sports technology and 6G will reimagine sport and live entertainment

6G technology will transform sport with faster, more immersive and personalised experiences for fans and athletes alike. From real-time tracking to holographic broadcasts, the future of sports is here. XV’s research team breaks it down.
Published on
February 26, 2025

Immersive stadium experiences

6G will empower fans in-stadium and with virtual seats will be able to seamlessly switch between multiple camera views, track player movements in 3D space, or even interact with other fans virtually in real-time at live events, all without connectivity issues.

Athlete digital twins

6G will change the landscape for sports performance optimisation, where athletes can receive instant feedback from coaches and analysts(heart rate, body temperature, sweat analysis, muscle activity etc) toa centralised cloud in real-time.  Players can adjust training routines with hyper-personalized athlete performance tracking.

Virtual reality fan experiences

6G can remove the lag, buffering and pixelation that can detract from immersion. One example is VR and haptic feedback systems will let fans feel vibrations corresponding to in-game events(eg a player’s slam dunk or a touchdown).

Ultra-low latency betting

6G can deliver faster, more fluid, immersive and personalised sports betting options with no delay in information flow. For example, new micro-betting and instant payout are possible with 6G,such as specifications within the game, a player’s next move or complex in-game statistics.

Holographic broadcasts

Live transmission of 3D holographic images of sports events to remote locations will be possible with 6Gtechnologies, enabling fans to watch games as if they were there in person.

Talent identification 24/7

AI-enhanced scouting systems for identifying new talent based on advanced data sets and performance metrics. Includes predictive analysis of team cohesion.

Fan-driven content creation

Seamless live-streaming and content creation directly from fans in the stands. 6G will enable dynamic crowd interactions, fans in the stadium interacting with each other, sending virtual high-fives, cheers, or even synchronized chants.

Personalized sports advertising

6G can enable real-time dynamic, hyper-targeted advertising during sports broadcasts. Broadcasters will be able to analyze a fan preferences, location, and viewing habits in real-time, advertisers could deliver tailored content directly to individual viewers with360-Degree fan-centric ads.

Sustainability

From smart energy management, improved waste management, connected transportation and digital merchandise and NFT integration – 6G will enable stadiums to lead sustainability practices.

Advanced AI refereeing

AI in officiating from multiple camera angles, sensors on players and other inputs instantly will be turbo charged by 6G technologies that enable real-time decision making.

Fantasy sports

Hyper-realistic sports simulations where fans can experience fantasy sports events in real-time in established and emerging sports.

Sports video games

Esports and video games will leverage 6G, allowing for multiplayer experiences that feel lifelike with no lag, hyper-realistic graphics and high-fidelity sound.

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