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Ball-tracking tech to drive score reviews in 2024 AFLW season
The AFL's new 'smart footy' is at the centre of a new score assist system that will operate in the coming 2024 NAB AFLW season. The smart-ball technology will provide score assist officials with alerts when the footy crossed the goal line, hits the post or is touched in flight.
Published on
August 20, 2024
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Sports Business Journal: A directive for sports leadership: Innovation as necessity
XV Capital advisory panel member and US consultant, Professor Rick Burton, and his co-author Norm O'Reilly, write about sports leadership and innovation. Rick is the David B. Falk Professor of Sport Management at Syracuse University and Founder/CEO of Burton Marketing Group.
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