Who are we
XV was born out of our passion for the power of sport to positively impact communities.
“Sport has the power to change the world. It has the power to unite in a way that little else does. It speaks to youth in a language they understand.
Sport can create hope where once there was only despair. It is more powerful than governments in breaking down racial barriers.
It laughs in the face of all types of discrimination. The heroes sport creates are examples of this power.
They are valiant, not only on the playing field but also in the community, spreading hope and inspiration to the world.”
- Nelson Mandela
Vision
Sport will thrive
Mission
To accelerate the adoption of transformative technology by sport
Purpose
Positive economic and social impact on sport at scale
Approach
Align sport and investors to unlock and share value utilising game changing technology
Our way
Our Team
Stephen spent nearly four decades at Macquarie Bank (1986–2023) and took a lead role in developing several significant businesses for Macquarie.
He was a member of the Management Committee of Macquarie for many years until his retirement while also on the Executive Committee of the Asset Management business.
His deep experience in investment, asset structuring and scaling businesses significantly strengthens our execution capability and value creation pathways for XV investors.
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James represented Australian Schools, U21’s and Barbarians, before transitioning into the business of sport in 1997, joining Godfrey Pembroke as GM of athletesfirst.
Post MLC’s purchase of Godfrey Pembroke, James continued to work in wealth management with Invesco Asset Management, Apsley Recruitment and Godfrey Group (founded in 2004).
From 2010, James has combined sport and financial services as a Director - SEQ Sports & Entertainment finance, Head of Sport - Newington College, GM - Foundation at NSW Rugby, CEO - Loyals Rugby, Consultant – 2031/2033 USA Rugby World Cup Bid and Founding Partner at XV Capital.
He sits on various private and not for profit Boards including XV Capital (Chairman), intaneous, Cohesion Capital and NSW Positive Rugby Foundation. He is a former Board member of the Major League Rugby and the US RWC Bid Partnership.
Stirling is a former international rugby union player, known for his physicality and strong leadership. In a career spanning 15 years, Stirling earned 140 Super Rugby caps and 80 Wallaby test caps. He captained Australia from 2006-2010 and in 2012 was appointed a Member of the Order of Australia (AM) for service to rugby.
While still playing professionally, Stirling joined Citi Institutional Equities and then moved to NAB in various Wealth Management and Institutional roles. After 10 years of corporate life, Stirling transitioned into a boutique Advisory firm specialising in Alternate Investments (predominantly technology), servicing UHNW Advisors and Family Offices.
In 2019, Stirling attended the Japan RWC, sparking his interest in combining his love of sport with his expertise in technology and financial services. He subsequently consulted to the 2031/2033 USA Rugby World Cup Bid, and founded XV Capital in 2020 with ex-teammate James Godfrey.
Stirling sits on various private and not for profit Boards including XV Capital, Sportable Australia, GAINLINE Analytics, Cohesion Capital (Chairman) and The Rugby Club Foundation (Treasurer & Chair of the IC). He is a former Board member of the Melbourne Rebels, the Rugby Union Players Association and the US RWC Bid Partnership.
With more than 13 years of experience in Sports & Entertainment, David specialises in navigating the complex commercial landscape surrounding sport.
As Agency Lead – Australia, and Head of Strategy – APAC at globally recognised sports agency Octagon, David consulted for leading global brands and sports organisations to develop some of the worlds largest and most innovative sponsorship programmes.
Most recently, David transitioned into financial services working closely with Family Offices and wholesale investors, supporting capital deployment into their sport investments.
Emma has had a diverse career as both a professional athlete and an operations specialist in the elite sports sector. For the past decade, she has successfully balanced a career in professional cycling with her role as Logistics and Operations Manager for the Oatley Family’s SuperMaxi racing yacht, Wild Oats XI. Emma now joins XV to enhance operations across the organisation.
Emma is also actively involved in various women's sporting initiatives, including Women Racing—a yacht racing team dedicated to creating pathways for elite Australian female sailors to compete as professionals, internationally.
With a keen eye for detail, Emma takes great pride in executing plans to perfection and has quickly become a key member of team XV.
John is regarded as a worldwide expert within sports technology and digitised new economies.
John works at the intersection of data, digital and technology in sports, business, tourism, entertainment, stadiums and venues, gaming and digital health.
John specialises in ‘future of sport and entertainment’ next generation strategy development, managing complex data and process development, benchmarking and budgeting, M&A investment and transactions, technology transformation delivery and complex implementations.
Mark Cameron is the Founder and CEO of Alyve, a Digital Transformation management consultancy who are experts in complex digital strategy and delivery and an award-winning Telstra Partner.
A leading digital transformation and emerging technology thinker, Mark is also the only Australian to be inducted into an exclusive group of specialists from around the world regarded as Certified Experience Economy Experts.
Member and contributor to the Forbes Technology Council and a regular writer and columnist on digital strategy for publications including BRW, Marketing Magazine and The Australian Financial Review. Mark is also on the advisory council for Harvard Business Review. Mark currently runs the Digital Transformation Leadership Masterclass at Deakin University’s Executive MBA program and is designing an Innovation & Entrepreneurship degree, also at Deakin.
Our Board
Stephen spent nearly four decades at Macquarie Bank (1986–2023) and took a lead role in developing several significant businesses for Macquarie.
He was a member of the Management Committee of Macquarie for many years until his retirement while also on the Executive Committee of the Asset Management business.
James represented Australian Schools, U21’s and Barbarians, before transitioning into the business of sport in 1997, joining Godfrey Pembroke as GM of athletesfirst.
Post MLC’s purchase of Godfrey Pembroke, James continued to work in wealth management with Invesco Asset Management, Apsley Recruitment and Godfrey Group (founded in 2004).
From 2010, James has combined sport and financial services as a Director - SEQ Sports & Entertainment finance, Head of Sport - Newington College, GM - Foundation at NSW Rugby, CEO - Loyals Rugby, Consultant – 2031/2033 USA Rugby World Cup Bid and Founding Partner at XV Capital.
He sits on various private and not for profit Boards including XV Capital (Chairman), intaneous, Cohesion Capital and NSW Positive Rugby Foundation. He is a former Board member of the Major League Rugby and the US RWC Bid Partnership.
Stirling is a former international rugby union player, known for his physicality and strong leadership. In a career spanning 15 years, Stirling earned 140 Super Rugby caps and 80 Wallaby test caps. He captained Australia from 2006-2010 and in 2012 was appointed a Member of the Order of Australia (AM) for service to rugby.
While still playing professionally, Stirling joined Citi Institutional Equities and then moved to NAB in various Wealth Management and Institutional roles. After 10 years of corporate life, Stirling transitioned into a boutique Advisory firm specialising in Alternate Investments (predominantly technology), servicing UHNW Advisors and Family Offices.
In 2019, Stirling attended the Japan RWC, sparking his interest in combining his love of sport with his expertise in technology and financial services. He subsequently consulted to the 2031/2033 USA Rugby World Cup Bid, and founded XV Capital in 2020 with ex-teammate James Godfrey.
Stirling sits on various private and not for profit Boards including XV Capital, Sportable Australia, GAINLINE Analytics, Cohesion Capital (Chairman) and The Rugby Club Foundation (Treasurer & Chair of the IC). He is a former Board member of the Melbourne Rebels, the Rugby Union Players Association and the US RWC Bid Partnership.
Mark Cameron is the Founder and CEO of Alyve, a Digital Transformation management consultancy who are experts in complex digital strategy and delivery and an award-winning Telstra Partner.
A leading digital transformation and emerging technology thinker, Mark is also the only Australian to be inducted into an exclusive group of specialists from around the world regarded as Certified Experience Economy Experts.
Member and contributor to the Forbes Technology Council and a regular writer and columnist on digital strategy for publications including BRW, Marketing Magazine and The Australian Financial Review. Mark is also on the advisory council for Harvard Business Review. Mark currently runs the Digital Transformation Leadership Masterclass at Deakin University’s Executive MBA program and is designing an Innovation & Entrepreneurship degree, also at Deakin.
In addition, Mark is a mentor in the RMIT Activator. Mark is a mentor and course designer for Academy Xi, mainly focused on strategic digital transformation. Strategic advisor to executives and board members in private businesses, ASX listed organisations, and all levels of government. Strategic advisor to the Australian Arts Council in 2020 as part of their COVID-19 Digital Recovery Strategy. Member of the AI Thinktank for NSW Government.
Angus Wilson is a Senior Managing Director of FTI Consulting Limited specialising in Corporate Finance and leading several of the FTI’s Market initiatives.
Prior to joining FTI Consulting, Angus was a Partner at KPMG Australia where Angus lead the firm’s Clients and Markets function for Deals, Tax and Legal, the firm’s Deal Advisory M&A practice for KPMG Australia and ASPAC Tax practices. Angus has extensive tax experience in Australia, Asia-Pacific and Europe.
A graduate of the University of Technology with a Bachelor of Business and Bachelor of Laws (Honours), Angus is a member of the Taxation institute of Australia.
Angus is a Member of the Advisory Board of NSW Positive Rugby Foundation, Board Member of Sydney University Football Club and Board Member of NSW Country Positive Rugby Foundation.
Chris owned and operated a number of businesses in the Automotive Parts and Database management space. For over 25 years He built these businesses from concept to exit. Before moving into consulting and sitting on various boards. Now Chris is a private investor with a focus on Property and Sports Technology.
Chris is also heavily invested in Rugby. Coaching at many levels, currently at Gordon Rugby and also sits on the Clubs Foundation Board. He is also one of the original contributors to the New South Wales Positive Rugby Foundation.
Our Consultants
- Former representative level and 12 year professional rugby player
- National level youth rugby coach
- Executive leadership coach
- Athlete welfare coach
- Leadership workshop facilitation
- Rugby commentator for CBS, ESPN, FOX Sports USA
- Major League Rugby TV Show Host for FOX Sports USA
- Media skills coach
- Founder of Winning EQ leadership consulting
- Emotional intelligence education
- Same Here Global Mental Health Alliance
Monica’s expertise accumulated over decades and across continents has its foundations in the industrial sectors of trade and logistics, followed by a decade in professional services predominantly in government reform and most recently in technology, impact investing & early-stage capital.
Monica has held leadership, sales, operations, and strategy roles in New York, Abu Dhabi, Sydney, Perth, Canberra, and Brisbane. She managed P&L to 200m, sales budgets to 500m and program budgets up to 300m. She has deep experience in technology, machinery of government, investment funds and global food sourcing, trading & logistics.
Monica has a fresh, practical and engaging approach to people, change and problems delivers change and transformation. She moves effortlessly from the global system change levers to the person mindset required for impactful growth. She is generous with advice, introductions and is fulled by an ambition and optimisn for a better world.
