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Our XV Research team infographic explores the integration of these elements has revolutionised every aspect of racing, from car design to race strategy and fan engagement with an eye to the future of what comes next.
Published on
April 2, 2025
Formula 1 racing has globally had a brilliant few years expanding internationally to record-breaking audiences and re-imaging new frontiers in sports, entertainment and gaming. It's worth noting, the past few months have been huge for Australian F1 experiences as the starter to the 2025 season -- Oscar Piastri winning the China Formula 1 last week with McLaren; Melbourne F1 Grand Prix just completed with 452,000 attendees (4th highest in F1 history) and Australia's Atlassian software announced as naming 2025 naming sponsor of Atlassian Williams Racing.
In the high-speed world of Formula 1 and motorsport racing, technology, data, and digital advancements are paramount to success.
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